BLU outs Pure XL with MediaTek Helio X10, Vivo Air LTE

In showbiz, bad publicity is still publicity and that might have somewhat worked for Qualcomm lately. Now rival MediaTek needs a bit more exposure, and good ones at that, as well and it will be doing so with some help from BLU Products. The US-based smartphone maker has just announced the Pure XL, the first device in the US to bring MediaTek’s new Helio X10 chip to that market. Of course, that is not its only defining feature, as it also sports a QHD screen and a 24 megapixel main camera.

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