They’re finally back on track
ASUS’ first ever ZenFone devices launched 5 years ago signaled the arrival of a new value-for-money king. By the second generation, the Taiwanese company had a small, but rabid (and loyal) fanbase. Drawn in by the promise of “empowered luxury”, their second generation devices defied the pricing and performance norm of the period, and unsurprisingly expectations were high for the third generation of ZenFones. Unfortunately, the company’s higher pricing for the two succeeding generations of Zenfones left many of their fans angry and disappointed, and many jumped ship to competing brands.
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