Apple iPhone 7 review: Refining the design rather than ripping it up and starting again

“It is the best iPhone yet”, proclaimed Tim Cook on the stage at Apple’s Special Event in San Francisco at the beginning of the September.

He would be right, the iPhone 7 is, but it is not the leap of technological advancement that many of the fanboys would have liked or hoped for.

Indeed, the iPhone 7 is more the refinement of a phone that is been nine years in the making. But even if Apple is playing it safe, safe is a great place to be. Here’s why the iPhone still cuts it in today’s market.

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