As the Galaxy S9 approaches, you’d be forgiven for thinking smartphones in 2018 will be a battle between Samsung and Apple. Don’t count LG out of the game quite yet, mind. Even though the rumors around the Galaxy S9 have been far more plentiful than those detailing next year’s LG G7, that’s not to say 2018 won’t give “the other” South Korean phone-maker a rare opportunity to differentiate itself.

By all reports, Samsung is playing it safe with the Galaxy S9. Flush with the success of the Galaxy S8 in 2017, the phone-maker is apparently looking to make its successor more an evolution of the same, rather than a revolution. A slightly bigger display squeezed into the same form-factor, together with an upgraded processor, are the key differentiators, according to the rumor machine.

That arguably makes a lot of sense, given how well the Galaxy S8 has been performing.
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