3 times camera brands failed with phones – what the Lecia Leitz 1 could learn

Leica has taken the wraps off its first phone – and as you can probably guess the focus of the Android device is the camera.

Available exclusively in Japan and built-in partnership with Sharp, the Leitz 1 mimics the style of the legendary brand’s range of highly desirable cameras.

Leica is no stranger to phones and it has partnered with Huawei on multiple occasions before, slapping its branding across many entries in the P and Mate series.

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