We’re a long way from the days where the hardest iPhone decision was what color you should choose. The arrival of the Plus devices, with the iPhone 6 Plus back in 2015, made things a little trickier, though even then it was a fairly straightforward choice where size corresponded with specifications. With the arrival of the 2018 iPhones, however, Apple has upended the decision process once again.

We had the first signs of that complexity last year, and the iPhone X. Up until then, you either went for the “regular” sized phone, like an iPhone 7, or you opted to go larger and get the iPhone 7 Plus. In the process you got a bigger display and, just as important to many, twin cameras.
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https://www.slashgear.com/2018-apple-iphone-xs-vs-xs-max-vs-xr-buying-decision-23546984/