Zero Motorcycle Upgrades Can Now Be Unlocked Like a Video Game

Zero Motorcycles — the world’s leading electric motorcycle maker — made a few big announcements yesterday, including a breakthrough new battery and an accessible new bike. And yet our biggest takeaway after attending the presentation in Manhattan was the fact that, through its new Cypher Store, you can essentially upgrade your motorcycle at the touch of a button. Here’s a quick recap of the highlights. Feel free to decide for yourself which is most compelling

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