Custom motorcycle builder Säm Luginbühl has motorcycling fused into his DNA. Growing up in Switzerland, Luginbühl’s father took Säm and his brother for rides on his Suzuki GT550 air-cooled two-stroke triple as soon as they were big enough to hold on. Every year, his father took the boys to Switzerland’s largest motorcycle exhibition, ingraining a passion for two-wheels.

Luginbühl describes that craving, citing “the noise, the speed, the look, the feeling of being free when you are riding.
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