The pie, everyone agrees, is shrinking, and nobody can agree on how to bake a new one. Many, if not most industry people seem to have concluded millennials are just cell phone-addicted slackers, though slackers is not the word many of them use in private conversation. What it’s all about now, then, is conquest sales, and when the Germans start talking conquest, people listen. One way to conquer is by lowering prices, which would seem to suggest the slackification could be a money-related issue, wouldn’t it?
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