In a recent investor report, World of Warcraft: Shadowlands publisher Activision says that the latest expansion to the popular MMO is now the fastest-selling PC game ever, racking up 3.7 million sales on its first day alone.
Shadowlands beats out the previous title holder, Diablo III (also produced by Blizzard Entertainment), which sold 3.5 million copies on its first day.
Released on November 23 – the 16th anniversary of World of Warcraft’s launch – the expansion almost certainly benefited from the ongoing Covid-19 pandemic, which as GamesRadar notes has pushed many more people inside and forced them to restrict their social interactions, leading to an industry-wide boom in new and returning users.
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