FIFA and EA Sports have been synonymous with each other for almost 30 years. From the first FIFA International Soccer game, which landed on the Sega Mega Drive in 1993, all the way up to the new FIFA 22 instalment.

However, the longstanding relationship could be on the outs. EA’s recent suggestion it may rename its flagship football franchise took many by surprise and now we may have discovered why – FIFA wants to license that cash cow out to more than one party.
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