On September 23, 1889, so the story goes, Fusajiro Yamauchi founded a playing card-making company called Nintendo. From these humble origins as one of more than 30 playing card wholesalers based in the Shomendori/Takasegawa neighborhood of Kyoto, the family-owned company would become the largest playing card maker in the country. Under the leadership of Fusajiro’s great-grandson Hiroshi Yamauchi, Nintendo went after the emerging video game market, becoming the world-famous giant we know today.
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