In 1985, two years after the infamous gaming industry crash of 1983, Nintendo released the Nintendo Entertainment System in the United States, deliberately named as such so customers wouldn’t immediately realize it was a video game console. Consumers were still pretty wary of game consoles at the time, but toys were selling with the best of them, so Nintendo added a little something extra to make the NES appear more toy-like: the Robotic Operating Buddy, or ROB. ROB was
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