Sony teased its plans to enter the drone market for months, but we had few specifics until recently. Finally, this week, the company revealed several important details about its first model, the Airpeak S1, which gives us a look at the features and design philosophy Sony has prioritized.

The S1’s expected price tag of $8999 (before adding a camera or gimbal) tells us a lot upfront: notably, that it’s not aimed at consumers or even prosumers.
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