Having only gotten off the ground as of 2015, ZADAK is likely not well known in the US market, but the brand is growing and taking great strides towards becoming a serious competitor, having released SSDs, memory, cases and now closed-loop coolers. In general, they have begun to really kick things into high gear. As such, it will be interesting to see how they adapt and grow in the highly competitive DIY PC space.
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https://www.techpowerup.com/review/zadak-spark-240-aio-liquid-cpu-cooler/