Chip transitions give Apple an opportunity to make major changes, like a redesigned iMac and more consumer laptops.
For a company with a reputation for sudden bursts of industry-shaking creativity, Apple’s pretty conservative most of the time. The company has a years-long product pipeline, and while we’re beginning to anticipate the 2020 iPhone, its hardware engineers are finishing work on the 2021 model while its component designers are pondering the chips and sensors that will power the device into the mid-2020s.
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