Don’t be fooled by the marketing image above.

Nvidia won’t release its own Founders Edition model of the $329 GeForce RTX 3060 graphics card scheduled to launch at the end of February, the company confirmed to PCWorld today.

“From time to time we decide not to design a Founder’s Edition card for cards targeted at the mainstream part of the market,” a spokesperson said in response to a PCWorld query. “So it’s all [partner cards] for this one.”
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https://www.pcworld.com/article/3604309/there-will-be-no-geforce-rtx-3060-founders-edition-nvidia-confirms.html