The winning iPhone strategy is shifting to Mac and iPad

Apple tested its strategy out on the iPhone, took a risk, and it paid off: now, it’s the turn of the Mac – and specifically the new MacBook Air – to go next. For long-time MacBook Air fans, the late-2018 update to the ultraportable addressed a lot of complaints. Faster processors, more storage, and a Retina display all checked off boxes long-overdue. However there was one change we were hoping not to see.

The previous-generation MacBook Air was the last of Apple’s notebooks to slip in under $1,000. Today’s replacement, slimmed down in size and beefed up in power, makes no such concession to your wallet. Price of entry to Retina MacBook Air ownership is now $1,199.

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