Samsung insists there’s life in Bixby yet thanks to AI

Samsung plans to give its oft-maligned Bixby personal assistant an AI makeover, according to one executive. It’s fair to say that Samsung’s personal assistant has never been loved or acknowledged to anything like the same extent as an Alexa or a Siri. With Samsung leaning hard on Google’s suite of AI tools in its current One UI 6.1 software, some have speculated that Bixby’s days might be numbered. Surely Samsung will just go all in with Google’s Gemini generative

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