Lexar has made a name for itself in the portable storage market—they are very well known for their SD cards and USB sticks, so it’s natural for them to expand into other areas of flash storage, like consumer SSDs. Lexar was founded as a subsidiary of Micron, but was sold to Longsys in 2017 and has been operating quite independently since.
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https://www.techpowerup.com/review/lexar-nm700-1-tb-m-2-nvme-ssd/