iContact (opens in new tab) was founded in 2003, making it one of the earliest email marketing tools. It was the creation of an entrepreneur named Aaron Houghton who sought to build a platform that’ll make it easier for small businesses to engage with their customers via email marketing services (opens in new tab). Given its focus on small businesses, affordability was a major selling point for iContact.In 2012, iContact was acquired by marketing software company Vocus in a
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