Samsung’s Galaxy S22 reveal event wasn’t just a standard livestream this year: It also took place inside a metaverse — and I was genuinely excited to check it out. I’ve attended previous Samsung events in VR and found them to be more enjoyable than most other branded virtual experiences. The infamous 2016 photo of Mark Zuckerberg walking down an aisle while everyone around him is wearing a Gear VR headset is undeniably silly, but the demonstration of what could be possible from home was actually compelling.
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