Adobe previewed its concepts for integrating its Firefly generative AI technology into its video tools at NAB 2023, which include capabilities like generating visual and sound effects, animations, storyboards, captions and more from text prompts. The company says we’ll start seeing Firefly in applications starting later in the year. My guess is it will be timed around Adobe’s annual Creative Cloud conference, Adobe Max, which is usually in mid-October.
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