Why Do People Buy a Tesla? Not Because of Elon Musk, Survey Says

New survey counters a popular perception that Tesla owners are all rabid fans of the CEO. Most say they bought one of the EVs because they like the cars.

Most people in the auto industry assume Tesla buyers are drawn to the brand’s high-tech image or are fans of its mercurial CEO, Elon Musk. But a new survey from research firm Escalent suggests that’s far from the real story.

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