What Is Badge Engineering And How Did It Lead To Some Of The Best And Worst Cars? – SlashGear

There are several competing automakers that end up designing models that look similar, but what about ones that appear identical? Sometimes, in an effort to save money, one car company might simply rebrand another manufacturer’s vehicle, and just change the name. This is referred to as badge engineering, and is done between brands under the same parent company or through deals with other auto industry giants. The practice of badge engineering has received mixed reception over the years, with

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