You’re more likely to find a Beverly on Tinder than you are to see another Maverick from Ford.

Names carry weight. Ford wouldn’t have named its upcoming electric crossover Mustang or Mach-E if those names didn’t carry meaning upon them. For some it’s a brilliant marketing ploy. For others, like C/D’s Mike Sutton, it’s a disappointment. And for a few, it’s a betrayal because the name means so much to them. Ford passed up an opportunity to revive a great name from its storied past. Actually, most car companies have blown past ripe opportunities at nomenclature resurrection.
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