We need to talk about the BMW Concept 4

Nobody can say BMW’s latest cars have been forgettable in their styling. The German automaker brought along the gleaming BMW Concept 4 to the Frankfurt Motor Show 2019 this week, and instantly divided opinion about whether its oversized snout was a stroke of design genius or a nasal abomination.

The traditional BMW kidney grille is “distinctive,” to use BMW’s somewhat reserved language for the concept car. It’s something the company has been making larger and larger on its concept and production models alike, each generation seemingly readying to take a huge sniff at the road ahead.

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