VW took to the stage at the IAA Frankfurt motor show to unveil what is the most important car from the company in recent history. VW is framing it alongside the Beetle and the Golf and that’s some serious heritage to carry.
Of course there’s a bigger story here and that’s surrounding VW itself as a company. Having fallen into the frame of the dieselgate scandal, the ID programme is as much about re-establishing trust as it is in producing a mass market on-trend car.
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