Vroom raises $54 million to make buying a used car less horrible

Can $54 million make the used-car lot obsolete? Vroom is banking on it — or at least trying to make buying a car a little less horrible.

The startup announced Monday that it has raised eight figures from investors, including former Denver Broncos quarterback-turned-car dealer John Elway, to expand its ability to buy, fix up, resell and then deliver used cars faster than competitors to consumers throughout the United States.

“People have compared the trepidation of car buying and the slough of negotiating to having a root canal,” said Vroom CEO Allon Bloch. “The used-car salesman reputation is almost deserved.”

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