A more premium brand will get a new identity.
Volvo has a change coming this decade. And it may be even more of a shock than converting to 100% electric powertrains by 2030. Volvo has used minimalist alphanumeric nomenclature for its cars throughout its existence. The big radical shift came in the 1990s when Volvo switched from three-digit (Volvo 240) to the current letter plus two-digit (S60, V90) labeling.
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