This is LeBron James’ Super Bowl GMC Hummer EV ad

GM is bringing back the Hummer name, but it’s not the gas-guzzling monster it once was: instead, as GMC is hammering home in its Super Bowl 2020 ad, this is a whole new electric Hummer. Confirmed last week, the Hummer EV will be launched under GMC’s brand and aims to reboot the reputation of a truck that was hardly known for being environmentally friendly.

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