Purity is a concept the Lamborghini Urus has little time for, and rightly so. On paper, SUV body aside, it checks off all the boxes fans of the automaker have come to expect: ridiculous power, fiendishly clever engineering, and performance as high as its price tag. If you’re getting hung up on the four doors and seating for up to five, you’re missing the point.

It’s fair to say that there’s some snobbery about the Urus. “It’s not a real Lamborghini” is the most common complaint, often followed by the more specific “Lamborghini shouldn’t make SUVs.” Running through it all is the idea that, by making a four-door utility vehicle, the Italians have “sold out” and prioritized profits over heritage.
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