The Genesis G70 is a new brand calling out old-school luxury

For Genesis, being a three-year-old car brand is a blessing and a curse. The automaker, currently riding high on first reports about the all-new 2019 Genesis G70, is Hyundai’s play to compete with some of the most respected names in the auto industry: Audi, BMW, and Mercedes-Benz. If it’s to stand a chance, however, it needs more than just better-quality leather and sharper styling to recommend it.

Among the tough decisions came an emancipation of sorts from its parent. In 2017, Genesis separated from Hyundai, and began the process to stand along as a distinct brand.

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