Tesla’s Model S Plaid livestream gives Elon Musk a chance to reshape the EV narrative

Tesla’s most powerful car in production makes its big debut this evening, with the Model S Plaid getting a coming out party at the automaker’s California factory. While you needed to have put down six-figures in order to be among the first to own the achingly-fast all-electric sedan, Tesla will be streaming the delivery event tonight for those feeling left out.

It’s an opportunity for the automaker to build up some Model S hype again, after a few months of rival car companies trying to steal the EV’s thunder.

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