Small car sales plummet

Sales of small hatchbacks and sedans fell at more than twice the overall market rate in 2019, as buyers continued their migration to higher-riding SUVs.

Industry VFACTS data summing up 2019 showed that while the overall market fell 7.8 per cent (to depths not plumbed since 2011), the Small Car segment fell by 18 per cent compared to the previous year.

In numerical terms, this meant a dip from 199,639 sales in 2018 to 163,701 last year, a reduction in volume of 35,938 cars. As such, the segment’s market share fell from 17.3 per cent to 15.4 per cent.

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