Scherr: The $727,080 Answer to a Question of Luxury

Exploring the appeal of a Rolls-Royce Ghost and a Bentley Continental GT through the eyes and callused hands of a hot-rodder.

I don’t understand luxury. How do you decide what is luxurious enough and how much you should pay for it? I understand performance. It’s easily trackable with numbers and math and records, and I can follow the logic that would make huge performance worth huge money. A bespoke sedan?

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Watch Rolls-Royce’s all-electric plane ace its first test flight
Rolls-Royce

Rolls-Royce’s experimental all-electric plane, Spirit of Innovation, has successfully flown for the first time, taking the zero-emissions project one step Read more

The Ferrari Purosangue: Everything You Need to Know
Ferrari Purosangue

Yup, Ferrari's making an SUV. Here's why you shouldn't worry. The unthinkable is happening: Ferrari is making an SUV. Okay, Read more

Mansory Rolls-Royce Ghost has 720HP and orange accents
Mansory Rolls-Royce Ghost

German tuning house Mansory has unveiled its high-performance iteration of the Rolls-Royce Ghost. Mansory has already created quirky renditions of Read more

Playdate preorders: When, how much, and why you should be excited
playdate-gaming

Playdate was given a pre-order time and date and some more information on how and why you’d want to get Read more

This $465,000 Rolls-Royce Cullinan is an unexpected lesson in simplicity
2021-rolls-royce-cullinan

Of all the things I expected from the 2021 Rolls-Royce Cullinan Black Badge – an SUV with a near half-million-dollar Read more

Rolls-Royce Phantom Tempus debuts in South California
Rolls-Royce Phantom Tempus

The Rolls-Royce Phantom Tempus Collection is limited to only 20 units worldwide. As it turns out, 1 of the 20 Read more

2021 Mercedes-AMG GLE 63 S Coupe Pros And Cons: Excess In Excess
2021 Mercedes-AMG GLE 63 S Coupe

If Gordon Gekko were a real person, he'd drive a Mercedes-AMG GLE 63 S Coupe. Surprised? Did you think he'd Read more

Rolls-Royce unveils Landspeed Collection for Wraith and Dawn Black Badge
Rolls-Royce Landspeed Collection

The newest Landspeed Collection from Rolls-Royce pays a salute to British engineer Captain George Eyston who, from 1937 to 1938, Read more

Rolls-Royce Boat Tail is opening the doors to coachbuilt perfection
Rolls-Royce Boat Tail is opening the doors to coachbuilt perfection

British luxury house Rolls-Royce recently announced the revival of its Coachbuilt Department. And in true Rolls-Royce tradition, what better way Read more

Rolls-Royce resurrects Coachbuild department to create one-off luxury cars
Rolls-Royce resurrects Coachbuild department to create one-off luxury cars

British luxury automaker Rolls-Royce is resurrecting its Coachbuild department to create bespoke luxury cars for its growing clientele. Coachbuilding is Read more

2021 BMW M440i Convertible review
2021 BMW M440i Convertible review

Unless it's something grand like a Rolls-Royce Dawn, I'm not much of a convertible fan. The added glare of top-down Read more

Aston Martin commits to Lagonda revival
Aston Martin commits to Lagonda revival

Luxury marque relaunch is back on but it won’t be pure-electric only; Aston brand to be ‘broader’ too Aston Martin Read more