Rolls-Royce resurrects Coachbuild department to create one-off luxury cars

British luxury automaker Rolls-Royce is resurrecting its Coachbuild department to create bespoke luxury cars for its growing clientele. Coachbuilding is the lost art of creating bespoke body styles for early automobiles. Back in the early days of motoring, carmakers will only produce the mechanical components, including the engine, transmission, driveshafts, and wheels referred to as a ‘rolling chassis.’

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