Lamborghini Urus Proves Too Popular

During the ’50s, when founder Ferruccio Lamborghini was crafting his first production models, he wanted to set his vehicles apart by designing the cars for peak performance on streets and roads, rather than the track. This bet against track-oriented brands, such as Ferrari, paid off in a major way, and Lamborghini cars continue to be collector’s items for enthusiasts to this day.

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