Kia promises new design direction with Sportage in Frankfurt

Kia teased the unveiling of an updated Sportage model today, a redesign for the fourth generation of the small SUV, with renderings that will likely bear little resemblance to the actual car. In an associated press release, Kia touts the “bold, progressive design” of the new Sportage, and promises it shows off “the future face of Kia.”

The Sportage is an important car for Kia, as its practical form factor makes it suitable for worldwide markets. This new version, the Sportage’s fourth generation, was designed in Frankfurt, at Kia’s European design studio. Appropriate to its provenance, Kia will unveil the production Sportage at the Frankfurt auto show next month.

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