Will buyers pay Range Rover prices for a Jeep Wrangler? We might be about to find out.

The Wrangler Rubicon 392 is Jeep’s powerful retort to the new Ford Bronco. (Jeep announced the Wrangler Rubicon 392 on the morning of Ford’s Bronco announcement, in case you’d forgotten it was meant as a shot at the new off-roader.) The “392” stands for 392 cubic inches — the displacement from the 6.4-liter Hemi V8 engine that will give the Wrangler 470 horsepower and propel it from 0 to 60 mph in less than five seconds.
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