New JLR boss confirms pure-electric future with a range of EVs to be built on an all-new dedicated platform architecture

Jaguar will be transformed into a 100 per cent electric vehicle (EV) brand by 2025 as part of a radical restructuring plan aimed at turning around the ailing British car-maker.

Announced overnight by Jaguar Land Rover’s new CEO, Thierry Bollore, the decision to reposition Jaguar as a Tesla rival, rather than a mainstream luxury brand to battle Audi or BMW, is part of a bigger strategy to ensure JLR is net carbon neutral by 2039.
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