Hyundai and Genesis turn to their 2009 Great Recession playbook with a Customer Assurance program for the Genesis G70, Hyundai Santa Fe, and other vehicles.

During the 2008–2009 recession, Hyundai launched what it called the Hyundai Assurance Program, which promised people who financed or leased a new Hyundai that they could return it within a year with no impact on their credit. It was a different kind of incentive for the brand, and the response was so positive that the promotion hung on for over two years and the automaker was named the Marketer of the Year by the readers of Ad Age. Ford and GM chimed in with similar programs at the time, too.
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