The war over knowing exactly where we are is going to be expensive. Interest in Nokia’s HERE division from big German car makers, Uber, and others is tipped to have driven the potential purchase price to $3bn or even higher, as old automotive faces off against new tech darlings. Turns out, the value of accurate maps is about more than just knowing which junction to take to get to the Ikea parking lot.
Mutterings of a potential sale began in April, with Nokia said to be willing to split off the mapping business as it focused instead on networks and its Alcatel-Lucent acquisition.
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