GM rebrands for Ultium EV future – New logo for a huge electric challenge

GM’s first electric vehicles based on its new Ultium platform may quite not be ready for dealerships yet, but it’s not wasting any time paving the way for upcoming models like the GMC Hummer EV and Cadillac Lyriq. The automaker is revamping its branding, retiring the familiar solid blue square and replacing it with a new version, featuring a gradient of blue tones. It’s only the fifth logo change for the automaker in 113 years.

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