GM is renaming its Detroit-Hamtramck Assembly Center, with the future home of its all-electric vehicle production now being known as Factory ZERO. The new name – which hints that someone at General Motors may have watched a few too many superhero movies – was confirmed today, and is a nod to not only the zero emissions GM Ultium-based EVs will produce.

It’s also, GM says, a reflection of Factory ZERO’s role in pushing zero crashes and zero congestion. 
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https://www.slashgear.com/gm-factory-zero-renames-an-old-plant-for-its-electric-future-16643010/