For Infiniti’s 30th anniversary, the gift is electrification

The Infiniti brand was formed with a singular mission: to create an automobile that one would want to take on an endless drive. Now, the automaker is facing its biggest change in its thirty-year history, a wholehearted embrace of electrification. While parent company Nissan is at the helm, the heritage of past, present, and future Infiniti vehicles can be traced directly to the Prince Motor Company, acquired by Nissan in 1966, and particularly the Prince Skyline Sport with a familiar double-arch grille and crescent cut rear window. They’re styling elements that are still present in the modern-day Infiniti. What’s under the hood, though, will be very different.

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