The i4 and iX will lead the charge — pun intended — into electrification.

These days, the new hip thing to do in the automotive world is go electric. Everyone’s doing it, from sports car companies like Porsche and Lamborghini to truck-and-SUV mainstays like Ford and GMC — and BMW is no exception. After all, Tesla has already proven just how deep and wide the market is for high-end electric sedans and SUVs, and with Bimmer’s traditional arch-rivals of Mercedes-Benz and Audi planning EV onslaughts of their own, the Bavarian Motor Werks has little choice but to respond in kind.
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