Aston Martin commits to Lagonda revival

Luxury marque relaunch is back on but it won’t be pure-electric only; Aston brand to be ‘broader’ too

Aston Martin boss Tobias Moers has revealed that the British car-maker still plans to relaunch Lagonda as a luxury brand, despite cancelling its return to market last year.

In an interview with journalists, Moers admitted that resurrecting Lagonda as a luxury alternative to Rolls-Royce and Bentley still held appeal and that it would happen – just not as early as 2022 and no longer as an all-electric brand as originally intended.

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