Rivian’s own-brand insurance will offer rewards for using safety tech, employees will fan out across the U.S. to show off the R1S SUV and R1T pickup, and there’s more.

Startup electric-vehicle companies and ambitious plans seem to go hand in hand. Whether it’s Tesla CEO Elon Musk’s Martian dreams or Nio building battery swap stations overseas, new automakers like to do things their own way. If you take a look at what Rivian is up to, you’ll see it fits the pattern quite well.
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