Ram is joining the electric pickup party, announcing that it will be building an EV truck to take on Ford’s F-150 Lighting and Chevrolet’s upcoming Silverado EV. The automaker will be adding a Ram 1500 BEV to its line-up in 2024, as part of a push to bring its pickups and vans in line with the electric aspirations of corporate parent Stellantis.

As Ford, Chevy, and others have found before it, there’s an inherent challenge in balancing electric drivetrains with the fairly conservative approach to vehicles of pickup owners.
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